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“Picked up the Speedcat OG for everyday wear and they were comfortable all day from day one. Heads up, they run narrow, so size up. Already eyeing the red pair.”
| What they say | Which shoe | Share | |
|---|---|---|---|
| Complaints | Narrow fit | PUMA Velocity Nitro running shoe, PUMA Deviate Nitro running shoe | 31% |
| Durability | PUMA Suede sneaker | 20% | |
| Stiff, thin sole | PUMA Speedcat sneaker | 16% | |
| Out of stock | PUMA Speedcat Ballet shoe | 14% | |
| Questions | “OK for wide feet?” | PUMA Speedcat sneaker, PUMA Velocity Nitro running shoe | 38% |
| “True to size?” | PUMA Speedcat sneaker | 27% | |
| “Restock when?” | PUMA Speedcat sneaker | 19% | |
| “Running shoe or sneaker?” | PUMA Velocity Nitro running shoe | 9% |
| From | To | Why, in their words | Share |
|---|---|---|---|
| Nike Air Force 1 sneaker | PUMA Speedcat sneaker | “slimmer, $15 cheaper” | 60% |
| PUMA Speedcat sneaker | Nike Air Force 1 sneaker | “too narrow” | 17% |
| Nike Pegasus running shoe | PUMA Velocity Nitro running shoe | “more cushion for the price” | 12% |
| PUMA Velocity Nitro running shoe | Nike Vomero running shoe | “Vomero fits wider” | 11% |
Open every caption on the price. Price is the claim that draws the most buying.
Every PUMA Speedcat sneaker and PUMA Velocity Nitro running shoe caption says how the shoe fits, before anyone asks.
Put the restock date in the caption, so nobody has to ask when.
85% open on the shoe filling the frame, within 3 seconds.
87% show the shoe in use by second 3.
73% put the shoe's name and price in the first frame.
80% run 8 to 15 seconds.
65% go out Thursday to Sunday, 6 to 9 pm.
| Post type | Today % of posts | Goal % of posts | Buying intent % of comments | Buying intent it brings today → goal |
|---|---|---|---|---|
| The shoe, close up | 17% | 25% | 68% | 11.6% → 17.0% |
| The shoe, worn | 13% | 20% | 55% | 7.2% → 11.0% |
| How it's made | 7% | 10% | 34% | 2.4% → 3.4% |
| Athlete or celebrity, shoe in focus | 19% | 15% | 14% | 2.7% → 2.1% |
| Athlete or celebrity, shoe not in focus | 20% | 5% | 6% | 1.2% → 0.3% |
| Everything else: culture, collabs, brand | 24% | 25% | 30% | 7.2% → 7.5% |
| All posts | 100% | 100% | 32% → 41% |
Her PUMA Speedcat sneaker posts, shoe in focus, turn followers into buyers. Move A$AP Rocky's posts from the PUMA Mostro sneaker to the PUMA Speedcat sneaker.
Likes, no buyers. An athlete with the shoe not in focus draws almost no buying, whoever the athlete.
Kofuzi, Seth James DeMoor and Believe in the Run post for Nike today. Send them the PUMA Velocity Nitro 4 running shoe and the PUMA Deviate Nitro running shoe.