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Best 40-inch Tv: $118 – $430 Across 4 Stores (Amazon, BestBuy, Target, Walmart)

Updated Jan 7, 2026

By Rohit Singhal & Namrata Khubchandani· Ex Amazon, Walmart, Wayfair, AQR & Goldman Sachs.

4 stores

compared in real time

183+ products

tracked for this search

264% price gap

$118 – $429.99 range

Updated Jan 7, 2026

prices verified today

How we ranked 40-inch Tv: Shopperoo compared 183+ options across 4 stores (Amazon, BestBuy, Target, Walmart) and scored each on price , star rating, review volume, and availability. The cheapest option is $118 at Walmart — 264% less than the highest-priced equivalent. Roo's best value pick is "Philips 40" Class FHD (1080p) Smart LED TV (40PFL6" at Walmart for $148 (4.5 ★ from 3.8K reviews). Rankings are updated in real time and are not influenced by retailer fees or sponsored placements.

💰 $212 saved vs Amazon's first picks
🏆 Best Value
Philips 40" Class FHD (1080p) Smart LED TV (40PFL6 - rated 4.5 stars from 3831 reviews

Philips 40" Class FHD (1080p) Smart LED TV (40PFL6

4.5★(3.8K)

Walmart

$148.00

Hisense 40-Inch Class A4 Series FHD 1080p Smart Fi - rated 4.5 stars from 1700 reviews

Hisense 40-Inch Class A4 Series FHD 1080p Smart Fi

4.5★(1.7K)

Amazon

$139.99

Hisense 40-Inch Class A4 Series FHD 1080p Smart Ro - rated 4.5 stars from 1700 reviews

Hisense 40-Inch Class A4 Series FHD 1080p Smart Ro

4.5★(1.7K)

Amazon

$159.99

TOSHIBA 40" Class V35 Series LED FHD Smart Fire TV - rated 4.5 stars from 359 reviews

TOSHIBA 40" Class V35 Series LED FHD Smart Fire TV

4.5★(359)

Amazon

$119.99

Hisense 40-Inch Class H4 Series FHD Roku Smart TV  - rated 4.4 stars from 31662 reviews

Hisense 40-Inch Class H4 Series FHD Roku Smart TV

4.4★(31.7K)

Walmart

$118.00

Amazon Fire TV 40" 2-Series, HD smart TV with Fire - rated 4.3 stars from 13800 reviews

Amazon Fire TV 40" 2-Series, HD smart TV with Fire

4.3★(13.8K)

Amazon

$149.99

VIZIO 40" Class Full HD 1080p LED Smart TV (VFD40M - rated 4.3 stars from 10410 reviews

VIZIO 40" Class Full HD 1080p LED Smart TV (VFD40M

4.3★(10.4K)

Walmart

$124.00

Hisense 40-Inch Class QD4 Series Hi-QLED FHD Smart - rated 4.3 stars from 213 reviews

Hisense 40-Inch Class QD4 Series Hi-QLED FHD Smart

4.3★(213)

Amazon

$169.99

Samsung 40" FHD 1080p Smart LED TV: Bluetooth  - rated 4.3 stars from 159 reviews

Samsung 40" FHD 1080p Smart LED TV: Bluetooth

4.3★(159)

Target

$199.99

TCL 40-Inch Class S3 1080p LED Smart TV with Fire  - rated 4.2 stars from 2000 reviews

TCL 40-Inch Class S3 1080p LED Smart TV with Fire

4.2★(2K)

Amazon

$149.99

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 - rated 4.2 stars from 1800 reviews

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025

4.2★(1.8K)

Amazon

$197.99

Roku Smart TV 2025 – 40-Inch Select Series, 1080p  - rated 4.2 stars from 136 reviews

Roku Smart TV 2025 – 40-Inch Select Series, 1080p

4.2★(136)

Amazon

$149.99

FPD 40-inch Smart TV, 1080P FHD Google TV with Goo - rated 4.1 stars from 109 reviews

FPD 40-inch Smart TV, 1080P FHD Google TV with Goo

4.1★(109)

Walmart

$147.59

Westinghouse 40" Smart TV, 1080p FHD Xumo TV with  - rated 4.1 stars from 48 reviews

Westinghouse 40" Smart TV, 1080p FHD Xumo TV with

4.1★(48)

Walmart

$179.99

Amazon Fire TV 43" 4-Series (newest model), 4K Ult - rated 4.5 stars from 174 reviews

Amazon Fire TV 43" 4-Series (newest model), 4K Ult

4.5★(174)

Amazon

$269.99

Amazon Fire TV 40" 2-Series (newest model), HD sma - rated 4.5 stars from 117 reviews

Amazon Fire TV 40" 2-Series (newest model), HD sma

4.5★(117)

Amazon

$249.99

Roku 40" Select Series 1080p Full HD Smart Rok - rated 4.3 stars from 523 reviews

Roku 40" Select Series 1080p Full HD Smart Rok

4.3★(523)

Target

$149.99

Hiro Roku TV 40" 1080p Full HD Smart TV Flat S - rated 3.6 stars from 222 reviews

Hiro Roku TV 40" 1080p Full HD Smart TV Flat S

3.6★(222)

Target

$129.99

Emerson 40" HD LED Television with DVD Player - rated 3.6 stars from 31 reviews

Emerson 40" HD LED Television with DVD Player

3.6★(31)

BestBuy

$329.99

TCL 40" Class S3-Series 1080p HD LED Smart Goo - rated 3.5 stars from 403 reviews

TCL 40" Class S3-Series 1080p HD LED Smart Goo

3.5★(403)

Target

$149.99

Philips 6000 Series 40" HD Roku Smart LED TV - rated 5 stars from 2 reviews

Philips 6000 Series 40" HD Roku Smart LED TV

5.0★(2)

BestBuy

$149.99

Roku 50" Select Series 4K HDR Smart Roku TV wi - rated 4.8 stars from 1219 reviews

Roku 50" Select Series 4K HDR Smart Roku TV wi

4.8★(1.2K)

Target

$249.99

Roku 55" Select Series 4K HDR Smart Roku TV wi - rated 4.8 stars from 1201 reviews

Roku 55" Select Series 4K HDR Smart Roku TV wi

4.8★(1.2K)

Target

$279.99

Roku 43" Select Series 4K HDR Smart Roku TV wi - rated 4.8 stars from 1163 reviews

Roku 43" Select Series 4K HDR Smart Roku TV wi

4.8★(1.2K)

Target

$199.99

Roku 65" Select Series 4K HDR Smart Roku TV wi - rated 4.8 stars from 1158 reviews

Roku 65" Select Series 4K HDR Smart Roku TV wi

4.8★(1.2K)

Target

$399.99

Pioneer 40" Full HD 1080p Smart Roku TV - rated 4.7 stars from 116 reviews

Pioneer 40" Full HD 1080p Smart Roku TV

4.7★(116)

BestBuy

$129.99

Westinghouse 40" FHD Roku TV - rated 4.6 stars from 30 reviews

Westinghouse 40" FHD Roku TV

4.6★(30)

BestBuy

$189.99

VIZIO 43" Class 4K LED HDR Smart TV (V4K43M-08) - rated 4.5 stars from 7539 reviews

VIZIO 43" Class 4K LED HDR Smart TV (V4K43M-08)

4.5★(7.5K)

Walmart

$198.00

Roku Smart TV 2025 – 43-Inch Select Series, 4K HDR - rated 4.5 stars from 2400 reviews

Roku Smart TV 2025 – 43-Inch Select Series, 4K HDR

4.5★(2.4K)

Amazon

$199.99

TCL Class Q3K Series 1080P FHD QLED Smart TV - rated 4.5 stars from 595 reviews

TCL Class Q3K Series 1080P FHD QLED Smart TV

4.5★(595)

BestBuy

$149.99

Hisense Class A4 Series LED Full HD 1080P Smart Fi - rated 4.5 stars from 501 reviews

Hisense Class A4 Series LED Full HD 1080P Smart Fi

4.5★(501)

BestBuy

$139.99

Insignia FE Series 40" Full HD Smart Fire TV - rated 4.5 stars from 412 reviews

Insignia FE Series 40" Full HD Smart Fire TV

4.5★(412)

BestBuy

$119.99

TCL 43” Class Q6 (43Q651G) 4K UHD HDR QLED Smart T - rated 4.5 stars from 404 reviews

TCL 43” Class Q6 (43Q651G) 4K UHD HDR QLED Smart T

4.5★(404)

Walmart

$218.00

Hisense QD4 Series 40" QLED Full HD Smart Fire TV - rated 4.5 stars from 11 reviews

Hisense QD4 Series 40" QLED Full HD Smart Fire TV

4.5★(11)

BestBuy

$169.99

VIZIO 43 Class Full HD 1080p LED Smart TV (VFD43M- - rated 4.4 stars from 12862 reviews

VIZIO 43 Class Full HD 1080p LED Smart TV (VFD43M-

4.4★(12.9K)

Walmart

$132.00

onn 43 Class 4K UHD Roku Smart Television, 1000125 - rated 4.4 stars from 6538 reviews

onn 43 Class 4K UHD Roku Smart Television, 1000125

4.4★(6.5K)

Walmart

$178.00

Philips 43" Class 4K (2160p) Smart LED TV (43PUL76 - rated 4.4 stars from 1951 reviews

Philips 43" Class 4K (2160p) Smart LED TV (43PUL76

4.4★(2K)

Walmart

$196.00

Samsung 43 Class Crystal UHD U8000FB 4K Smart TV 2 - rated 4.4 stars from 1678 reviews

Samsung 43 Class Crystal UHD U8000FB 4K Smart TV 2

4.4★(1.7K)

Walmart

$228.00

Roku Smart TV 2025 40-Inch Select Series - rated 4.4 stars from 388 reviews

Roku Smart TV 2025 40-Inch Select Series

4.4★(388)

BestBuy

$149.99

TOSHIBA 43" Class C350 Series LED 4K UHD Smart Fir - rated 4.3 stars from 2300 reviews

TOSHIBA 43" Class C350 Series LED 4K UHD Smart Fir

4.3★(2.3K)

Amazon

$159.99

Hisense 43 inch Full HD Smart Google TV (43H40G) - - rated 4.3 stars from 181 reviews

Hisense 43 inch Full HD Smart Google TV (43H40G) -

4.3★(181)

Walmart

$128.00

Samsung 43” Smart Monitor M7 (M70F) 4K UHD Display - rated 4.3 stars from 144 reviews

Samsung 43” Smart Monitor M7 (M70F) 4K UHD Display

4.3★(144)

Amazon

$359.99

Westinghouse 40" Smart FHD 1080p LED TV - rated 4.3 stars from 19 reviews

Westinghouse 40" Smart FHD 1080p LED TV

4.3★(19)

BestBuy

$189.99

TCL 43" Q31K Series QLED 1080P FHD Smart Google TV - rated 4.2 stars from 138 reviews

TCL 43" Q31K Series QLED 1080P FHD Smart Google TV

4.2★(138)

Walmart

$158.00

Hisense 43-Inch Class QD6030G Series Hi-QLED Smart - rated 4.1 stars from 3792 reviews

Hisense 43-Inch Class QD6030G Series Hi-QLED Smart

4.1★(3.8K)

Walmart

$198.00

Samsung 43-Inch Class Crystal UHD U8000F 4K Smart  - rated 4.1 stars from 2100 reviews

Samsung 43-Inch Class Crystal UHD U8000F 4K Smart

4.1★(2.1K)

Amazon

$227.99

FPD Smart TV 43 Inch, 1080p FHD Television Powered - rated 4 stars from 858 reviews

FPD Smart TV 43 Inch, 1080p FHD Television Powered

4.0★(858)

Amazon

$178.98

Westinghouse - 40" Smart Roku TV, FHD QLED, Dolby  - rated 3 stars from 1 reviews

Westinghouse - 40" Smart Roku TV, FHD QLED, Dolby

3.0★(1)

BestBuy

$189.99

TCL 50" Class S5-Series 4K UHD HDR LED Smart G

TCL 50" Class S5-Series 4K UHD HDR LED Smart G

Target

$239.99

VIZIO 43" Class 4K UHD LED HDR Smart TV - V4K4

VIZIO 43" Class 4K UHD LED HDR Smart TV - V4K4

Target

$199.99

TCL 43" Class S5-Series 4K UHD HDR LED Smart G

TCL 43" Class S5-Series 4K UHD HDR LED Smart G

Target

$199.99

Samsung 50" Crystal UHD 4K Smart TV: Alexa, Bl

Samsung 50" Crystal UHD 4K Smart TV: Alexa, Bl

Target

$269.99

Samsung 43" Crystal UHD 4K Smart TV

Samsung 43" Crystal UHD 4K Smart TV

Target

$249.99

Samsung 65" Crystal UHD 4K Smart TV (UN65U8000

Samsung 65" Crystal UHD 4K Smart TV (UN65U8000

Target

$429.99

LG 55" Class 4K HDR Smart LED TV -UA7700

LG 55" Class 4K HDR Smart LED TV -UA7700

Target

$349.99

Samsung 55" Crystal UHD 4K Smart TV: Wi-Fi, HD

Samsung 55" Crystal UHD 4K Smart TV: Wi-Fi, HD

Target

$349.99

LG 65" Class 4K HDR Smart LED TV - UA7700

LG 65" Class 4K HDR Smart LED TV - UA7700

Target

$429.99

LG 43" Class 4K HDR Smart LED TV - UA7700

LG 43" Class 4K HDR Smart LED TV - UA7700

Target

$249.99

VIZIO 65" Class 4K UHD LED HDR Smart TV - V4K6

VIZIO 65" Class 4K UHD LED HDR Smart TV - V4K6

Target

$349.99

LG 50" Class 4K HDR Smart LED TV -  UA7700

LG 50" Class 4K HDR Smart LED TV - UA7700

Target

$269.99

Insignia Class F50 Series LED 4K UHD Smart Fire TV - rated 4.6 stars from 7200 reviews

Insignia Class F50 Series LED 4K UHD Smart Fire TV

4.6★(7.2K)

BestBuy

$159.99

Get Today's Best Price

We check 10+ retailers so you don't have to.

Chat with Roo for:feature comparisonsreview summariesprice alerts

Quick Comparison: Top Picks

Best Value

Philips 40" Class FHD (1080p) Smart LED TV (40PFL6

$148.00 at Walmart

      Budget

      Hisense 40-Inch Class H4 Series FHD Roku Smart TV

      $118.00 at Walmart

          How Shopperoo Compares Products

          Shopperoo's AI scans live pricing from Amazon, Walmart, Target, Kroger, and other major retailers, then ranks products by balancing price, ratings, review count, and availability. Our best value pick isn't just the cheapest — it's the product with the best combination of low price and high customer satisfaction. Learn more about our methodology

          Get Today's Best Price

          We check 10+ retailers so you don't have to.

          Chat with Roo for:feature comparisonsreview summariesprice alerts

          FAQ: 40-inch Tv

          Where is 40-inch Tv cheapest right now?

          The budget 40-inch Tv is $118 at Walmart — "Hisense 40-Inch Class H4 Series FHD Roku Smart TV ". The most expensive is $429.99 at Target — a 264% price gap for comparable products. Price gaps this wide typically reflect differences in pack size, bundle inclusions, or retailer promotional cycles. Shopperoo checks 4 stores in real time so this reflects today's live pricing as of Jan 7, 2026.

          What's the best value 40-inch Tv?

          Roo's best value pick is "Philips 40" Class FHD (1080p) Smart LED TV (40PFL6" at Walmart for $148 - it scores best on price ($148), rating (4.5★ from 3.8K reviews) and availability.

          Which stores have 40-inch Tv?

          Shopperoo found 40-inch Tv in stock at all 4 stores we track: Amazon, BestBuy, Target, Walmart. Target carries the widest selection, followed by Amazon. Store availability and pricing are checked in real time — if a store sells out or changes its price, Shopperoo updates within hours. Prices last verified Jan 7, 2026.

          How does Shopperoo rank 40-inch Tv?

          Shopperoo pulls live product data from 4 retailers and scores each 40-inch Tv on four factors: price, star rating, number of verified reviews, and real-time stock availability. Products are grouped into three lists — Best Value, Top Rated, and Lowest Price — so shoppers can choose based on their priorities. No retailer pays to appear in these rankings; placement is determined solely by the score.

          How much can I save on 40-inch Tv?

          Choosing Shopperoo's best-value pick saves $212 compared to Amazon's default top result. Amazon's algorithm surfaces sponsored and Prime-eligible products first, which aren't always the best price. The full price spread across all 4 stores is 264% — $311.99 between the cheapest and most expensive comparable option. Shopperoo's rankings are not influenced by affiliate fees or sponsored placements.

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