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Retailers Merchandising Marketing Pricing Brands PE & VC
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Is the brand wanted, priced right and able to grow?

Diligence from millions of shoppers, unprompted. Before you invest.

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WHY SHOPPEROO

The data room tells you what the brand wants you to hear. Shoppers tell you the rest.

The biggest, truest panel in retail.
Millions of shoppers talk about what they love and hate, every day, all over social. We read all of it. The kind of people who’d never fill in a survey.
Tied to the product and the feature.
A brand is a few products that carry it and a few that drag it. We tell you which, what shoppers love and hate about each, and whether a rival already does it better. So you know what you’re buying, and what to fix first.
Data you can talk to.
Every read comes as a report, a dashboard, a data feed — or a chatbot you can ask questions like “Is the brand gaining or losing share of voice against its rivals?”.
Ask ShopperooSample read · Footwear
Is the brand gaining or losing share of voice against its rivals?
Gaining. Share of voice rose from 11% to 16% over twelve months, second to its largest rival at 24%1. Buying intent is 27% of mentions, above the category’s 19%2. One watch item: “runs narrow” is the only complaint growing faster than mentions.
1Share of voice · p.42Buying intent · p.8
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HOW IT WORKS

We read every post and review about the brand and its rivals, and tag what matters.

HOW WE READ A COMMENT · PUMA
@speedcat.szn
PUMA Speedcat OG sneaker in red
❤️ 3,812💬 146
Speedcat OG in red. Low, slim, and the tongue that started it all.
@miles_before_coffee "Picked up the Speedcat OG for everyday wear and they were comfortable all day from day one. Heads up, they run narrow, so size up. Already eyeing the red pair."
POST IMAGE TYPE
Shoe in focus
WHICH SHOE
PUMA Speedcat OG sneaker
PRAISE OR COMPLAINT
Praise: all-day comfort. Complaint: narrow fit.
BUYING INTENT
Yes, wants the red pair
WHO'S THE BUYER
Everyday wearer
WHY THEY BUY
All-day comfort
WHAT YOU GET

Six answers, before you invest.

Answered from what shoppers say on social, not from the data room.

Pink suede sneakers beside their box
1Are people aware of the brand?
2What are they saying about it?
3Are they buying it?
4Who buys it, and why?
5Is the price right?
6Is there room to grow?
WHAT TO FIX FIRST
A can of Liquid Death
A hand holding a Poppi can
Three Celsius cans in the sand
Book a demoSample read for footwearSample read for personal care
THE PILOT

See the value first, and then scale.

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One category. Live data you can ask questions, or combine with your own to get to answers.

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